I was at Sofa City on Victoria Road, Stoke for a few hours this evening. After some of their models cancelled late we rushed around contacting members of their friends and families for someone take a seat on these couches.

In the end we had too many!!
However, pretty much everyone got a picture which are scheduled to go on the new Sofa City website.

I must say, this type of photography must be the toughest photography to do and I have huge respect for the folks that do this sort of work on a more regular basis than myself.
To light an entire room evenly on a couple of flashes is very tough. Small, tedious adjustments need to be made every time something moves. To those in the regular product photography business, I feel your pain.   more »